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Startup of the Day: BluSmart

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Founded in 2019 by Anmol Singh Jaggi, Puneet Singh Jaggi, and Punit K Goyal, BluSmart set out to revolutionize India’s urban mobility with an all-electric ride-hailing platform.

 

Headquartered in Gurugram, BluSmart quickly gained attention as India’s first fully electric, shared mobility service, operating in Delhi NCR, Bangalore, Mumbai and even Dubai.

 

With a mission to offer sustainable and smart transportation, BluSmart adopted an asset-light model by leasing EVs, positioning itself as a green challenger to giants like Ola and Uber.

 

Backed by major moves like a $50 million funding round in 2023 and a 10,000 EV order from Tata Motors, BluSmart's growth looked promising.

 

However, rising costs and a funding crunch—exacerbated by a debt crisis at Gensol Engineering, linked to the founders forced the company into survival mode.

 

Now, in a bold pivot, BluSmart is shutting down its consumer-facing ride-hailing app and transforming into a fleet partner for Uber. Leasing 700–800 EVs, BluSmart will earn fare shares while Uber handles bookings and drivers.

 

Though its original vision has shifted, BluSmart's reinvention shows resilience—staying in the game by adapting to the rules.

 

A startup that dared, stumbled, and is now evolving.

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