Indian men’s fashion is going through a big change. Earlier, the focus was mostly on women’s wear. But now, men want stylish, comfortable, and high-quality clothes too. And homegrown Indian brands are stepping up to meet these needs.

Brands like XYXX, Engyne, and Arrow are leading this change. They are using premium fabrics like Supima and Tencel and designing clothes that look good and feel comfortable. From everyday wear to gym clothes to office formals – these brands are offering everything.

They also understand Indian customers better than global brands. That’s why their pricing, fit, and designs suit Indian tastes more. Smaller towns (Tier 2 and 3 cities) are also seeing more men buying these products, thanks to rising fashion awareness.

Most brands are using online-first models, fast delivery, and social media to grow. But many are now opening physical stores too.

Going forward, comfort, innovation, and sustainability will define the Indian menswear market. And Indian brands are ready to lead the way.