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The dark side of ads you never noticed! Business

The dark side of ads you never noticed!

  • 22 Apr, 2026
  • 2
ASCI uses influencers to expose greenwashing and dark patterns, helping consumers identify misleading ads and make smarter digital decisions.
This strategy is changing how companies grow! Business

This strategy is changing how companies grow!

  • 22 Apr, 2026
  • 4
Outsourcing is evolving into a smart growth strategy, helping businesses access global talent, scale faster, and work efficiently with flexibility.
This is how brands are winning Gen Z today! Business

This is how brands are winning Gen Z today!

  • 21 Apr, 2026
  • 5
“Tu Yaa Main” campaign uses creators, food, and fashion to deliver relatable, interactive content that connects strongly with modern audiences.
The biggest mistake brands make with women… Business

The biggest mistake brands make with women…

  • 21 Apr, 2026
  • 5
Brands fail to connect with women due to stereotypes and inauthentic messaging, missing a major opportunity to build trust and loyalty.
This startup is turning sanitary waste into something useful… Business

This startup is turning sanitary waste into something useful…

  • 20 Apr, 2026
  • 3
PadCare Labs recycles sanitary pads into reusable materials, reducing waste, lowering carbon emissions, and creating a safer, eco-friendly disposal system.
This one mistake is making brands irrelevant today! Business

This one mistake is making brands irrelevant today!

  • 16 Apr, 2026
  • 2
Brand relevance today depends on authenticity, emotional connection, and understanding audiences-not just visibility, trends, or traditional marketing strategies.
Gaming is booming… so why are big brands missing out? Business

Gaming is booming… so why are big brands missing out?

  • 14 Apr, 2026
  • 2
Gaming is growing fast, but FMCG and BFSI brands hesitate due to unclear ROI, unfamiliarity, and preference for traditional advertising channels.
From basic to premium… a silent shift in buying habits Business

From basic to premium… a silent shift in buying habits

  • 13 Apr, 2026
  • 2
Premiumisation is rising in India as consumers seek quality, experience, and status, making premium products more aspirational and widely accessible.
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