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Did this global brand ignore Indian roots again?

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A recent fashion controversy has put Ralph Lauren in the spotlight, raising questions about cultural credit in global fashion.

The issue began with a skirt described as “Bandhani-inspired.” While the brand referenced the tie-dye technique, it did not clearly acknowledge India, where Bandhani originates. This sparked backlash online, with many questioning whether simply calling something “inspired” is enough.

Bandhani is not just a design-it’s a centuries-old craft involving detailed hand-tying techniques passed down through generations. It holds deep cultural value and is often worn during festivals and special occasions.

This controversy highlights a larger issue. Global fashion brands often draw inspiration from traditional crafts, but the concern lies in recognition, respect, and fair representation of artisans behind these designs.

Today’s audience is more aware and vocal. People don’t just look at fashion-they look at its origin, story, and ethics.

At its core, this debate is not about creativity-it’s about giving proper credit to cultural heritage and the communities that preserve it.

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