Google Ads has introduced several new updates that can significantly improve the performance of your ads and make campaigns more effective. 

Here's a quick look at the most important changes:

1. Same Ad, Top and Bottom

One of the major updates is the ability for an ad to appear both at the top and the bottom of a page. This means your ad can now gain more visibility without any risk of being penalized for "double-serving." More exposure for the same ad gives you a better chance to catch your audience's attention.

2. Checkout on Merchant for Demand Gen

Google Ads has made it easier for users to shop directly from ads through the "Demand Gen" campaigns. This change allows for direct checkout options, reducing the number of clicks needed to complete a purchase. 

Fewer steps mean quicker conversions, which can improve your overall sales and business outcomes.

3. PMax 90-Character Headlines

Performance Max (PMax) campaigns now offer 90-character headlines, giving advertisers more room to craft compelling messages. Longer, sharper headlines can help boost click-through rates (CTR) and drive more traffic to your site.

These updates are designed to enhance ad visibility and improve the customer journey. If you're still relying on old strategies, it's time to optimize and stay ahead of the competition!