Started in 2019 by Siddharth R. Dungarwal and Chetan Siyal in Bengaluru, Snitch began as a small men’s fashion brand with one goal: make trendy, coordinated clothing accessible for young men.

Initially supplying other retailers, the brand made a bold pivot to direct-to-consumer during the pandemic, launching online with just a handful of products. The result? Their first collection sold out within hours, proving there was huge demand for fresh, stylish options.

From there, Snitch exploded in growth. Their product lineup went from a few dozen items to thousands of SKUs, shipping across 20+ states in India. Smart drops, limited releases, and constant new designs helped the brand stay ahead of competitors.

A big boost came after Shark Tank India, where Siddharth secured backing from all investors. This exposure skyrocketed sales and brand visibility, paving the way for multiple multi-million dollar funding rounds to expand offline stores, quick-commerce delivery, and even international experiments.

Today, Snitch isn’t just a clothing brand - it’s a trendsetter for India’s young men, redefining fast fashion with style, speed, and affordability.