What began as casual conversations between childhood best friends has now turned into a full-fledged startup redefining how India shops sustainably. Founded by Sanvi Jain and Ananya Agrawal, GRWM is India’s first tech-enabled thrift fashion marketplace - built to make second-hand shopping feel modern, reliable, and effortless.

Unlike traditional thrift stores that often struggle with trust and quality, GRWM focuses on curation and verification. Every pre-loved item goes through quality checks, helping buyers shop without hesitation. From clothing and shoes to books and accessories, the platform brings together fashion and function, without the guilt of overconsumption.

The timing couldn’t be better. India’s resale fashion market has already crossed USD 3 billion, driven by Gen Z and millennials who want style without harming the planet. GRWM taps into this shift by making conscious shopping affordable, trendy, and easy to adopt.

At its core, GRWM isn’t just about fashion - it’s about changing mindsets. Sanvi and Ananya’s vision is simple but powerful: make sustainable fashion seamless, accessible, and cool. And with India warming up to thrifting, this friendship-turned-startup is just getting started.