D2C lifestyle brand Zouk has unveiled its new brand identity, blending modern design with a proudly Indian soul. The new logo now appears in both English and Devanagari script, symbolizing the brand’s deep Indian roots and its global aspirations.

Designed by Mumbai-based agency LOCAL, the new visual identity features bold typography, angled pen strokes, and a leaf embedded in the letter K-signifying Zouk’s cruelty-free commitment. A full stop at the end adds a touch of modern Indian classicism.

To complement the rebranding, Zouk also launched a new campaign titled "Proud but Humble"-a tribute to the journeys of its customers, employees, and influencers who have risen from humble beginnings to create impact.

Co-founder Pradeep Krishnakumar explained, “We’ve grown, and so should our identity. This new look reflects what Zouk stands for today.”
CEO Disha Singh added, “We wanted to represent the new-age Indian-proud of their culture, humble in their journey.”

With this shift, Zouk aims to expand into new product categories and geographies, all while staying rooted in its mission of cruelty-free, India-inspired products.