From Heartbreak to HeartScoops: Tinder’s new collab hits home!
- ByPrachi Sharma
- 31 Jul, 2025
- 0 Comments
- 2

Tinder India’s aptly named “Move On” campaign has taken an emotionally clever turn by partnering with Mumbai’s artisanal Indu Ice Cream to release four limited‑edition flavours designed as sweet self-care for heartbreak recovery.
Each flavour cleverly references post-breakup emotions and empowers Gen Z to reclaim self-worth:
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Dil Ka Falooda – spicy-sweet drama for self-respect
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Not Your Match Ya – a palate-cleanser and confidence booster
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Your Ex’s Tears – salty, satisfying, served cold
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Toxic Expresso – bitter, bold, a final sip of emotional chaos
Aditi Shorewal, Tinder’s Communications Lead for India and Korea, explains the collaboration transforms heartbreak from an ending into a fresh start, blending humour and self-love: “turning heartbreak into delicious move-on moments”.
Saloni Kukreja of Indu Ice Cream adds that the flavours are inspired by bold Indian tastes with a playful twist - creating a cruelty-free comfort treat meant to help singles heal by choosing themselves scoop by scoop.
Available exclusively in Mumbai via Swiggy and Zomato, these scoops are more than dessert—they’re therapy in a cone, part of Tinder’s larger effort to reshape breakups as empowering resets
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