India’s haircare market is going through a quiet but powerful shift. Earlier, the space was dominated by mass FMCG products focused on one-size-fits-all solutions. Today, consumers are moving toward personalised and routine-based haircare that promises visible results instead of quick claims.

Modern buyers want to understand their hair type, problems, and the right sequence of products. This has pushed brands to focus more on education, ingredient awareness, and step-by-step routines rather than just selling shampoos or oils. Haircare is now becoming a habit-driven category with strong repeat usage.

New-age and D2C brands are leading this change by offering targeted solutions for hair fall, dandruff, frizz, curls, and scalp health. Many are using quizzes, content, and consultations to guide users. This approach builds trust and long-term loyalty.

Investors are also showing interest in brands that solve specific problems with clarity and consistency. While traditional FMCG players still dominate volumes, the future of haircare in India is clearly moving toward science-backed, personalised, and engagement-led models.