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Zepto just unlocked a childhood memory every Indian can relate to...

Zepto just unlocked a childhood memory every Indian can relate to...

Zepto has launched ‘Nani Ka Ghar’, a summer-themed campaign that celebrates the joy, warmth, and nostalgia of spending vacations at grandparents’ homes.
IPL 2026 exposed a marketing mistake brands keep making...

IPL 2026 exposed a marketing mistake brands keep making...

IPL 2026 showed marketers that visibility alone isn't enough; engagement, storytelling, and recall now define advertising success.
How brands and creators are earning through Wishlink!

How brands and creators are earning through Wishlink!

Wishlink is helping creators earn through affiliate commissions while enabling brands to drive direct sales through trusted influencer recommendations and performance-based marketing.
This innerwear campaign is challenging outdated beauty standards...

This innerwear campaign is challenging outdated beauty standards...

Zivame’s new campaign challenges traditional innerwear standards by promoting adaptive, comfort-focused products designed for women’s constantly changing bodies.
Why Gen Z thinks advertising festivals must evolve quickly...

Why Gen Z thinks advertising festivals must evolve quickly...

Gen Z creatives want Goafest to become more interactive, authentic and tech-driven with real conversations, immersive experiences and stronger representation for young creators.
Why brands suddenly want ads to feel less professional!

Why brands suddenly want ads to feel less professional!

Brands are using behind-the-scenes footage, bloopers, and casual moments inside ads to make campaigns feel authentic and relatable.
This startup is bringing personalised workouts directly to homes...

This startup is bringing personalised workouts directly to homes...

Portl’s AI-powered smart mirror delivers personalised home workouts and is rapidly gaining attention in India’s growing fitness industry.
Why every brand suddenly sounds “Gen Z” online...

Why every brand suddenly sounds “Gen Z” online...

Brands are using Millennial vs Gen Z humour trends to create relatable content, boosting engagement through authenticity and internet culture.

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