Flipkart has spent nearly two decades building India’s ecommerce landscape, but 2025 is the year it went full throttle into quick commerce. After piloting Flipkart Quik, later rebranded Flipkart Minutes, and formally launching at the end of 2024, the company scaled aggressively this year, expanding dark stores from a handful to 500 across metros and tier-2 cities.

The move reflects a shift in Indian shopping habits, as consumers now expect essentials, groceries, electronics, and personal care delivered in minutes rather than days. Flipkart leveraged its deep logistics experience and market insights to position Minutes not as an experiment, but as a central growth driver.

Leadership changes, like onboarding Kabeer Biswas, later replaced by Kunal Gupta, and a strong capital infusion of INR 3,248 Cr show Flipkart’s seriousness. Yet, the company faces steep challenges, as competitors like Blinkit, Zepto, and Instamart dominate quick commerce with far more dark stores, aggressive discount strategies, and strong brand association with near-instant delivery.

Rapid expansion comes at a cost. Flipkart is burning cash to scale dark stores and boost marketing for Minutes while maintaining profitability, which is crucial for a potential IPO. Even with Walmart backing, navigating high operational costs alongside investor expectations is a balancing act.

In short, Flipkart Minutes is a bold bet on the next wave of Indian ecommerce. Success could redefine the company’s growth story, but missteps in scaling, marketing, or profitability could delay its much-anticipated IPO. Quick commerce is not just a new category, it is a test of Flipkart’s ability to evolve fast, efficiently, and profitably.