Flipkart wanted to acquire them for $18-24 million! But why?
- ByDheeraj Kumar
- 05 Jun, 2025
- 0 Comments
- 2

India’s $10B+ astrology industry is rooted in belief — but plagued by chaos. Most platforms are fragmented, untrustworthy, and offline-first. Enter InstaAstro, founded in 2021 by IIT alumnus Nitin Verma, which turned spirituality into a structured, scalable, and digital-first experience.
Without splurging on paid ads, InstaAstro leaned into a powerful, low-CAC strategy: YouTube Shorts. No hard-selling. Just everyday problems, Vedic wisdom, and free remedies — all presented through authentic, relatable content. The result? A loyal Tier 2 & Tier 3 user base built on trust, not targeting.
Today, they clock:
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5M+ users
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200K+ app installs/month
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50K+ daily consultation minutes
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$5M+ annual revenue
And now, Flipkart is eyeing a stake — valued between $18–25M.
The secret? It wasn’t just another astrology app. It was faith, made digital. They built a “trust-first, monetization-later” model — creating emotional resonance before charging a rupee.
Key Insight: In a culturally complex market like India, simplicity and sincerity scale better than strategy alone. Faith is big business — and InstaAstro found the perfect intersection of belief, tech, and content to win it.
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