Korean fashion is captivating Indian wardrobes, driven by the global appeal of K-dramas and K-pop. Indian youth are embracing Korean styles, blending them with local fashion sensibilities. 

The influence of K-dramas like Crash Landing on You and It's Okay to Not Be Okay is evident in the growing demand for Korean-inspired clothing and accessories in cities like Chandigarh. Retailers report increased sales of items such as oversized sweatshirts, pleated skirts, and statement accessories, reflecting the understated elegance of Korean fashion.

K-pop idols, including members of BTS and BLACKPINK, have become fashion icons for Indian fans. Their eclectic and gender-fluid styles have popularized streetwear trends like oversized clothing, graphic tees, and bold accessories among Indian youth.

Social media platforms like Instagram and YouTube play a pivotal role in spreading Korean fashion trends. Indian influencers and content creators showcase K-fashion-inspired looks, making the style more accessible and relatable to local audiences.

The affordability and versatility of Korean fashion further contribute to its popularity. Brands like The Outfit Co offer trendy, budget-friendly Korean-inspired pieces that resonate with Indian consumers seeking stylish yet comfortable attire.