At just 26, Pritesh Mistry is challenging the fashion world by developing bioleather from tomato waste through his venture, The Bio Company. India produces around 44 million tons of tomatoes annually, with 30–35 % going to waste—an opportunity Mistry seized to reduce both food waste and environmental pollution.
His process avoids polyurethane (PU) or PVC and relies on natural polymers like pectin from tomato skins and seeds, yielding a flexible, durable, and biodegradable leather alternative. The startup’s patented method is already being used by fashion, accessory, and even automotive brands to create bags, shoes, and upholstery.
Producing about 5,000 metres per month from its Surat plant, The Bio Company is scaling up to meet rising demand. Early adopters praise its eco credentials and neutral scent—a departure from synthetic leather’s chemical odors.
As consumers seek sustainable alternatives, bioleather innovations such as Mistry’s are proving that plant-based fashion can be both stylish and socially responsible.
