Buy One Get One (BOGO) discounts look unbelievable-getting 2 products for the price of 1 feels like the smartest deal ever. And yes, it’s completely real. But behind this “free product,” there’s a powerful science that most people don’t know.

One unknown fact is that brands often use BOGO to introduce new products. When a new item isn’t selling well, pairing it with a popular product increases instant visibility. Many people end up discovering a new favourite item because they got it for “free.”

Another surprising truth: Some companies actually increase prices slightly before launching BOGO deals. That makes the offer look huge, even if the actual cost difference is small. Most customers never notice this because the word “FREE” captures all their attention.

BOGO also helps retailers save on storage costs. Instead of keeping slow-moving items in warehouses longer-which is expensive-they move it out quickly using these offers.

Even after giving two products in one price, brands earn more because people buy in bulk, visit more often, and even try other items too.

In simple words, BOGO isn’t just a discount-it’s a smart psychological trap that benefits both shoppers and businesses.