Based on the interview with Suhavini Singh, Founder, India Cultural Hub

When Suhavini started India Cultural Hub, she didn’t plan a brand, a business, or a community. She simply followed a feeling, a deep love for culture shaped by a classical-singer mother and a freedom-fighter grandfather.

Back then, she was a political science student at DU, attending classes that felt dry and disconnected from real experiences. She wanted culture to feel alive, modern, and exciting. So she created what she felt was missing: a space where young people could experience heritage in a fresh way.

How It All Began

Her first cultural story was a simple interview with the founder of Big Chill. It wasn’t polished content. It was just an honest story she found inspiring. People loved it, and that moment gave her confidence.

Her first paid collaboration came soon after, with the Urdu festival Jashn-e-Rekhta. She pitched them boldly, created a Facebook event that went viral with more than 20,000 interested clicks, and realised that cultural content had real demand.

Building Something Real, Not Perfect

Even today, she believes raw content connects more than over-produced visuals. Instagram pushes authentic posts, and the audience responds better when the content feels like a friend sharing an experience. Emotion is her strategy, and it has always worked.

She frames culture in a modern way, highlights lesser-known artists, and consistently uses a tone and visual style that feels uniquely hers. That consistency has helped her build a strong identity online.

From Solo Effort to a Team of 15

What began as a solo passion project is now a full-scale operation. India Cultural Hub runs with a 15-member team of content creators, editors, designers, sales and operations. She still personally visits many cultural spaces because the passion behind the page has never changed.

The Business Behind It

Yes, she monetises the platform through event partnerships, content collaborations, and campaigns. She also offered social media consulting under the name Pep Factor when the ecosystem was new and brands needed guidance.

Learning to Hire and Delegate

She openly admits that her early mistakes were not hiring early enough and not delegating well. Like most founders, she tried doing everything herself. Over time, she learned that growth requires trusting others and giving responsibilities to the right people.

Lessons From Her Social Media Journey

Her experiences with global names like L’Opéra, Diana Kellogg and Justin Bieber’s tour taught her that India values authenticity. Strategy matters, but instinct and emotional understanding matter even more.

Her Advice to New Creators and Community Builders

Her guidance is simple and practical:

1. Lead with emotion and ask what the viewer will feel.

2. Choose raw content over overly polished visuals.

3. Ask why someone should care about this today.

4. Share content you personally relate to.

5. Create posts that spark conversations, not monologues.

So, How Did She Build a Cultural Movement?

Not through budgets or perfect equipment.
Not through planned strategies from day one.
But through instinct, emotion, raw storytelling, and understanding what young India truly connects with.

India Cultural Hub didn’t become big because culture became trendy.
Culture became trendy because she made it feel familiar again.