The Sawariya Group’s rise from a neighbourhood retail outlet in North Maharashtra to a $230 million distribution and brand management powerhouse reflects decades of patient growth, regional insight and operational discipline. Founded in 1990 and steered today by brothers Raman and Aman Agrawal, the company helps global and domestic brands navigate India’s extraordinarily diverse consumer landscape — where preferences shift not just across states but between districts, cities and neighbourhoods.

Sawariya’s strength lies in granular market understanding. Rather than treating India as a monolith, it advises brands on what to stock, where to place products and how to adapt offerings to local tastes — whether packaging size, price point or even hues that resonate with specific regions. This approach has helped the group grow beyond fast-moving consumer goods into lifestyle, luggage, premium fragrances and luxury retail segments.

A vast logistics backbone — including owned and contracted warehouses, free-trade zones near key ports, and thousands of pallet positions — supports efficient storage and movement of goods across markets. Sawariya’s proprietary UniLink system tracks inventory, shipments and retail distribution in real time, bringing visibility and discipline to a traditionally opaque sector.

The company also exports and imports products, assists with compliance and market entry, and supports partners through marketing, sales enablement and regulatory coordination. Despite its size, Sawariya continues to emphasise execution precision, cultural insight and technology-driven distribution. With plans to deepen its footprint into Tier II and III cities and explore new verticals, the group aims for a $500 million turnover and a public listing by 2030.

At its core, Sawariya’s success stems from the belief that distribution is a trust business — one that rewards local understanding, disciplined operations and consistent execution across a nation of micro–markets.