Hiring more people isn’t the only way to grow. With the right prompts, ChatGPT can act like an extension of your team, freeing you from repetitive work and helping you focus on strategy and growth. The key is to pinpoint where you’re drowning in tasks and teach AI your business DNA so the outputs you get feel like they were crafted by you. Start by logging your work to find time drains, then ask ChatGPT to analyse and prioritise those tasks for automation.

Train the AI on your best work — your writing style, decision frameworks, templates and standards. This transforms ChatGPT from a generic assistant into a partner that thinks like you and helps maintain quality. Next, design workflows where AI handles research, first drafts, routine communications and data organisation while you review and refine. This expands your output without expanding your team.

Finally, measure and optimise. Track hours saved, quality of output, and business impact each week. Refining your prompts and processes helps you build a lean, powerful system where ChatGPT boosts capacity without the complexity of new hires.