Varun Gosain turned a personal health transformation into a business idea that’s resonating with health-conscious consumers. After dropping 31 kg by ditching sugar and processed foods, he teamed up with Medha Pathak and Yakub Parekh to launch No Filter in 2024 — a juice brand that promises pure, single-ingredient fruit juices with no sugar, water, preservatives or concentrates. Crafted using fresh, seasonal fruits and hot-vacuum pressing to preserve nutrients and flavour, each bottle reflects the founders’ commitment to transparency and simplicity.

The brand’s philosophy — lean, green and clean — aims to cut through the marketing hype of typical beverage labels. By focusing on genuinely natural products, No Filter fills a gap in a market where many juices claim purity but contain hidden additives. Within six months of launch, the company sold over 90,000 bottles across 13 cities in India and now clocks around ₹20 lakh in monthly recurring revenue.

Looking ahead, the founders plan to expand both within India and abroad. Inspired by global travel and the absence of Indian beverage brands on international shelves, they aim to compete on quality and design worldwide — all while staying true to their core value: what you see is what you get.