In recent years, Indian travellers have increasingly sought offbeat destinations, drawn by the allure of less crowded locales and authentic experiences. However, the surge in popularity of these spots, often propelled by social media influencers, has led to a paradox: destinations once considered hidden gems are now becoming mainstream.

Post-pandemic, the concept of "revenge travel" gained momentum as individuals endeavoured to make up for lost time during lockdowns. This phenomenon, combined with the rise of travel influencers showcasing lesser-known destinations, has led to a surge in interest for places previously off the beaten path. For instance, destinations like Phu Quoc in Vietnam, once tranquil retreats, are now experiencing increased footfall due to their newfound popularity on platforms like Instagram.

Industry experts note that while travellers are eager to explore these offbeat locales, the influx of visitors can lead to overcrowding, negating the very essence of seeking solitude and authenticity. Anil Lohia, COO of TripXL, observes that Indian travellers are now prioritising authentic, cultural, and unique experiences over traditional tourist hotspots. However, the growing popularity of these destinations raises concerns about their sustainability and the preservation of their unique charm.

The irony lies in the fact that the very tools designed to help travellers discover hidden gems—social media and influencer content—are inadvertently transforming these offbeat destinations into mainstream attractions. As more individuals flock to these once serene locales, the challenge remains: how can travellers truly find solitude and authenticity in an increasingly connected world?