Aura farming is the latest trend among Gen Z. But it’s not about fashion or filters-it’s about vibes.

It started with a viral video of a boy dancing on a boat. He wasn’t smiling, shouting, or doing anything flashy. But people loved his calm, confident energy. They said, “He’s farming his aura”-meaning he was naturally attracting attention without even trying.

Now, aura farming means showing your confidence silently. It’s about being calm, stylish, and sure of yourself without saying too much. People are posting slow-motion reels, relaxed selfies, and peaceful videos with captions like “Aura > attention.”

This trend is popular because it feels real and effortless. No fake poses or loud behavior. Just being yourself and owning your space.

Some people also link aura farming to self-care. They say journaling, meditation, and staying away from negativity help you build a strong “aura”.

But not everyone uses it wisely. A few people try risky stunts for likes. That’s not aura farming-that’s attention-seeking.

At its core, aura farming is a reminder: you don’t need to try too hard to shine.