Eternz is a fast-growing Indian startup focused on fixing the fragmented jewellery market — a sector characterised by thousands of local shops, non-standard pricing, limited transparency, and quality uncertainty for buyers. The platform’s founders saw a clear opportunity: despite India’s huge demand for gold, diamonds and precious gemstones, the buying experience often feels complex and risky, especially online. Eternz aims to change that by aggregating verified jewellers under one digital roof and bringing standardised pricing, authenticated product listings, and transparent customer reviews to the forefront.

The startup uses a combination of technology and deep industry partnerships to ensure listed jewellery is genuine and fairly priced. Each product undergoes certification and quality checks, which helps bridge trust gaps that have historically kept many buyers hesitant about online purchases. Eternz also integrates digital try-on tools and detailed product visuals, elevating the browsing experience.

To support both large and small retailers, Eternz is building a B2B-to-C2C ecosystem that enables local jewellers to gain broader online reach while maintaining their craftsmanship and branding. The founders believe that by fixing core issues around trust, price discovery and product authentication, the company can unlock India’s massive jewellery demand — creating a more organised, equitable market for buyers and sellers alike.