Faculty of Management Studies (FMS) Delhi has taken a landmark step by launching India’s first Go-To-Market (GTM) Casebook, created by its marketing society, MarkSoc. This casebook is not just a guide but a complete framework toolkit - training MBA students in strategic marketing through real-world industry simulations.

The GTM Casebook covers eight practical case studies across sectors - from Marico’s premium hair oil and Coca-Cola’s vitamin-infused drinks to Myntra’s luxury Indian bags and Cipla’s pain relief sprays. Each case includes deep dives into consumer segmentation, buyer personas, product-market fit, and 4P marketing mix strategies.

Students are trained to develop sharp positioning statements, pricing strategies, channel plans, and creative promotion campaigns. Unique touches include digital-first media strategies, regional go-to-market variations, and even partnerships with airlines and influencers.

What sets this casebook apart is its interview-readiness orientation - designed to test creativity, logic, and market acumen under time pressure. It emphasizes framework fluency without jargon, pushing students to think like marketers, not just marketers-in-training.

This bold academic innovation cements FMS Delhi’s status as a thought leader in B-school marketing education, bridging academia and industry like never before.