With the launch of GST 2.0 on September 22, India’s e-commerce platforms Amazon and Flipkart have seen a remarkable surge in sales. The simplification of tax slabs and price cuts across categories have attracted buyers who are now indulging in premium purchases, including high-end smartphones. 

Quick-commerce (or “q-commerce”) offerings like Flipkart Minutes have also benefited, delivering everything from basic essentials to expensive electronics in minutes. The combination of reduced GST, festive sales, and speed of delivery has made premium devices more accessible and tempting to many consumers.

Meanwhile, e-commerce platforms are working to ensure sellers update product tax codes and pass on the benefits of lower GST rates to end users, while also expanding logistics and fulfilment capabilities. As a result, the early days of GST 2.0 feel not just like a policy change, but a strong boost for consumer sentiment, especially among those eyeing premium purchases.