In recent months, quick-commerce (q-commerce) platforms in India have begun offering iPhones and other high-end gadgets for delivery in minutes — blending impulse buys with instant satisfaction.

This shift is rooted in psychological forces. Firstly, immediacy exerts strong appeal: people prefer having something now rather than waiting, even if waiting is only minutes. Q-commerce capitalizes on that desire.

Secondly, trust in speed equals trust in service. Urban consumers now often see fast delivery as a signal of reliability, reducing hesitation in buying pricey items on short notice. 

Thirdly, q-commerce taps into loss aversion and convenience bias. Missing out on a limited-time device or waiting in line feels like a loss; instant delivery sidesteps that.

The broader context supports this behavioral trend: India’s q-commerce market has ballooned from roughly $300 million in 2022 to $7.1 billion in 2025.  Electronics, once marginal, now make up a growing share of q-commerce orders. 

Still, challenges remain: logistics costs, stock positioning, and consumer skepticism about quality in hyper-fast deliveries. But for now, the fusion of psychology and tech is re-defining how Indians acquire premium gadgets - not after days, but in minutes.