an “egg jumbo” brand that originally delivered consistency in size, shell strength and freshness. Over time, however, the product degraded — sizes became inconsistent, shells thinner, taste and appearance uneven. At the same time, packaging became sleeker, marketing louder, and claims multiplied (e.g., “hens fed dry-fruit + orange-juice” or “vitamin-fortified eggs”).

Key concerns highlighted:

• Lack of standardisation: Indian eggs often weigh far less than Western large-egg standards (~50 g) — school meals have been found using eggs as light as 31 g.
  
  

• Misleading branding: Many brands promote free-range claims, exotic feed, “protein-max” labels, yet deliver inconsistent quality — facts often unverified.
• Regulatory gaps: Unlike paneer or other food items increasingly under scrutiny, eggs fall into a loosely regulated zone — leading to a “make it until you can fake it” culture.
  The larger point: If a basic staple like an egg cannot be reliably sized or labelled, what does that say about the broader food supply? The article draws parallels to quick-commerce apps where fancy packaging and branding mask slipping quality. The egg issue becomes a metaphor for systemic food-supply deterioration.