Indian weddings, worth nearly ₹5 lakh crore in 2024, are not just cultural celebrations but powerful engines of retail growth. They drive trends across fashion, jewelry, beauty, lifestyle, and gifting.

In fashion, bridal choices by celebrities like Kiara Advani’s blush pink lehenga and Alia Bhatt’s minimal ivory look spark nationwide trends, while luxury labels like Sabyasachi and Manish Malhotra dominate bridal couture. Regional preferences-like Banarasi sarees in the North and Kanjivaram silks in the South-remain strong, while destination weddings fuel Indo-Western outfits. Sustainability is also shaping bridal wear with eco-friendly labels like Suta and Taneira.

Jewelry, another wedding essential, is shifting from heavy sets to lightweight, versatile pieces, with brands like CaratLane and Tanishq leading the way. The beauty sector booms too, with Nykaa Luxe, MAC, Beardo, and Bombay Shaving Company targeting brides and grooms alike.

Retail innovation is redefining shopping-Myntra’s Big Fat Indian Wedding and Nykaa’s Shaadi Edit highlight the digital shift, while Tier-II/III cities emerge as premium hubs. Alongside, gifting culture-from gourmet hampers to luxury chocolates-thrives. Social media and AR try-on tools further amplify these trends.

Clearly, weddings are India’s biggest retail festival, shaping how people dress, shop, and celebrate.