Founded in 2021 by Bhuman Dani, WickedGüd launched with the mission “Unjunk India, One Kitchen At A Time.” The brand blends indulgence and health by offering instant noodles and pasta without refined flour (maida), palm oil, added sugar or chemical additives — re-engineering comfort food for modern consumers. 

Recognising the enormous size of India’s instant-noodle market (US$1.59 billion in 2025) and the growing health-food segment, WickedGüd sees a major opportunity for disruption. But the path is not easy: Dani himself notes that in India, taste and price drive first-time sales, while health becomes a repeat purchase factor. 

WickedGüd now offers more than 20 SKUs, is present in 800+ Reliance Fresh stores (targeting 1,200 soon) and has strong investor backing from Orios and others. The next goal: become a ₹1,000 crore brand over 4-5 years and emerge as India’s second- or third-largest noodle maker.