NEWME, a tech-first fashion brand, is redefining how Gen Z women shop and express themselves. Founded in June 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, the brand focuses on trendy, affordable fashion powered by technology.

Targeting Gen Z women aged 16–25, NEWME launches 500+ new designs every week, keeping up with fast-changing global trends. The brand operates as a phygital model, combining a strong online presence with offline retail stores. Currently, NEWME has 11 stores across 8 Indian cities, with more expansion planned.

Technology lies at the heart of NEWME’s success. By using data analytics and AI, the brand predicts trends, manages inventory efficiently, and avoids overproduction. This approach reduces waste and supports sustainability. NEWME has already reduced plastic usage and plans to eliminate it completely by 2026.

With features like 90-minute delivery, trend-driven collections, and a deep connection with Gen Z consumers through social media and campus programs, NEWME aims to become the most loved Gen Z fashion brand in India and globally.