Casio India, the subsidiary of Japan’s Casio Computer Co. Ltd., has set an ambitious goal to triple its sales by 2035, banking on local manufacturing, retail expansion, and deeper penetration into tier II & III cities.

Since entering India in 1996, Casio has become a trusted name with popular lines like G-Shock, Edifice, Vintage, and Sheen. Now, by launching 28 “Made in India” watch models, the brand is aligning with the government’s Make in India vision while catering to local tastes.

Casio has also introduced an automatic watch range priced between ₹25,995–₹39,000, targeting premium consumers who value precision and aesthetics. Currently holding 12% market share in India’s watch industry, Casio is the second-largest player with 66 exclusive stores and strong online presence.

The company plans to expand rapidly in smaller towns, recognizing their rising consumption power. With festive campaigns around Diwali, bestsellers like Cheshire and Vintage couples will remain in focus.

Managing Director Takuto Kimura stressed that India is a priority market, where youthful demographics and increasing disposable incomes will drive growth. Casio now aspires to evolve beyond watches into a lifestyle brand deeply connected with Indian consumers.