Founded in 2019 by Agni Mitra, Amwoodo spotted a glaring paradox: India is the world’s second-largest bamboo producer, yet it contributes less than 1% to the global bamboo-product exports. Meanwhile, China dominates with approximately 65% of the market. 

The startup addressed this by building machinery and processes tailored for Indian bamboo species (such as Tunda and Balcooa) — since standard Chinese machines were optimized for Moso bamboo. They tied together a supply chain from farmers in Assam, Tripura, West Bengal and Jharkhand, to artisans, to factories based in Kolkata. They’ve created a “micro-factory” model where primary processing happens near farms and final finishing in larger units.

Amwoodo’s approach is three-fold:

1. B2B supply: Supplying hospitality chains, personal-care brands, building materials using bamboo polymer composites.
2. D2C & Marketplace: Operates its brands (ImeCo, ShaveCo, Dencrus) under marketplace ‘Ecoconscious’, selling bamboo tissue, bottles, cutlery, and more across 18+ online channels.
3. Global Export: It exports to the UK, Germany, Canada, UAE, Singapore and other markets — climbing the value chain from raw bamboo to finished goods.

A landmark recent event: Amwoodo raised $4 million in a Pre-Series A round led by Rainmatter alongside Adventz Group, Thinkuvate and Caspian. The fresh funding supports scaling manufacturing, expanding D2C, and launching new plastic-alternative product lines. 

Amwoodo’s story stands out because it combines sustainability with livelihood impact: farmers’ incomes rising from ~₹10,000 to ~₹50,000 per month; artisans from ~₹8,000 to ₹25,000–30,000 monthly.