When sisters Veda Chandrasekhar and Sudha Chandrasekhar found themselves navigating chronic health issues, they decided to channel their science backgrounds into something transformative. Based in Hyderabad, they founded Earthful, a plant-based nutrition company designed not just for wellness—but for real, everyday health struggles. Their approach was humble, rooted in personal experience rather than marketing hype.

Without any formal business training, the sisters built their brand from scratch - iterating product formulas, connecting with consumers, and learning the ropes of entrepreneurship all along the way. Their authenticity paid off: on Shark Tank India, they secured a deal worth Rs 75 lakh, gaining both funding and a vote of confidence from the show’s investors.

Their story is a reminder that sometimes the best startups emerge from lived experience - pain points that become purpose-driven solutions. Earthful isn’t just another wellness brand - it’s a sign that meaningful innovation can come from people who know the problem firsthand.