India’s sneaker scene is exploding, and the credit goes straight to Gen Z and millennials who want style, comfort, and a strong desi identity in every step they take. Forget boring global designs - today’s youth want something that tells THEIR story. And that’s exactly why homegrown brands like Comet, Gully Labs, Neeman’s, Thaely, Banjaaran, and Bacca Bucci are becoming the new obsessions.

What’s driving this craze? Unique storytelling. Sneakers with ghungroo detailing, kulfi-inspired colourways, sustainable materials, and artist-led collections are becoming hot picks in the ₹3,000–₹5,500 range. Young buyers love them because they feel personal - something you don’t see in typical mass-produced international options.

These brands aren’t just selling shoes; they’re selling emotion. A feeling of wearing India’s culture, creativity, and coolness on your feet. Gen Z shoppers say sneakers are now part of identity - whether paired with skirts, office fits, or college outfits.

Investors are noticing too. With India’s sports footwear segment projected to touch nearly 73 million pairs by 2030, these local labels are gearing up for massive growth.

The message is clear: India’s next big fashion wave isn’t imported - it’s proudly homegrown. And it’s only getting louder.