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The LinkedIn Algorithm in 2025: What Really Works!

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In 2025, LinkedIn’s algorithm has evolved significantly, with a focus on relevance, personalization, and meaningful engagement. The algorithm now uses advanced AI and machine learning to tailor feeds based on a user's interests, network activity, and post interactions. Key factors like content quality, time spent on posts, and the strength of network connections determine visibility. Notably, LinkedIn now emphasizes professional development content such as career advice, skill-building, and industry insights while encouraging users to participate in discussions and share authentic stories. Video and multimedia posts also receive stronger preference. To succeed under the new system, users should focus on quality content, multimedia use, and genuine engagement with their network. These updates aim to create a more interactive, professional ecosystem and enhance user experience. Understanding the 2025 algorithm is key to building reach, relevance, and visibility on LinkedIn.

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