Flipkart is redefining online shopping with its latest feature - Flipkart Immerse, a multimodal search tool that allows users to shop using a mix of images and keywords. Let’s say you’re looking for a “red dress like this” and upload a picture – Immerse smartly combines both the image and your text to bring you precise product results.

Built on a custom-trained LLM (Large Language Model), Immerse understands not just what you're saying, but also what you're showing - making product discovery far faster and more personalized than before. It’s currently available on Flipkart’s Android app and focuses on fashion and lifestyle segments.

This feature showcases Flipkart’s growing push toward GenAI-powered experiences, giving users more intuitive ways to find exactly what they want. It’s shopping reimagined, as if your favorite mall could read your mind.