Bengaluru-based upskilling startup Masai School, long known for its pay-after-placement (PAP) model, recently weathered a downturn when that core system faltered. In response, the company made a tactical shift i.e., expanded course models and academic alliances. This pivot allowed Masai to treble its topline, reaching the ₹100 crore revenue milestone.
While exact figures and timelines weren’t disclosed, this adjustment marks a turning point for the company demonstrating agility in evolving market conditions and underscoring the scalability of its education-tech approach. Masai's resilience is particularly commendable amid the recent slump and broader funding downturn in edtech.
This strategic realignment underscores broader trends across edtech: sustainability hinges not only on innovative models like PAP but also on adaptability diversifying revenue streams and forging institutional partnerships as demand and market dynamics shift.
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