In a bold move to protect consumers, the government has launched a massive crackdown on e-commerce platforms selling unsafe and non-certified products. Authorities have flagged numerous online sellers offering goods that lack proper safety approvals, posing serious risks to buyers.

The primary targets of this action include uncertified electronic appliances, children's toys, beauty products, and even medical equipment. These items, often sold at lower prices, can lead to hazardous situations, such as electric shocks, skin infections, and health complications.

The Bureau of Indian Standards (BIS) and other regulatory bodies have intensified their monitoring efforts to identify and remove such dangerous products from online marketplaces.

Several leading e-commerce giants have received official notices, instructing them to take down non-certified products and enforce stricter seller guidelines. While some platforms have begun revising their policies, authorities insist on more stringent regulations to ensure consumer safety.

Consumer rights groups have applauded the move, emphasizing that buyers should always check for BIS certification, safety marks, and product reviews before purchasing online. Experts urge shoppers to be vigilant and report suspicious listings to help curb the sale of substandard goods.

As online shopping continues to dominate the market, the government's crackdown highlights the urgent need for stricter quality control. By holding platforms accountable and promoting awareness, authorities aim to create a safer digital marketplace where consumers can shop with confidence.