How Haldiram’s is going global without losing its Indian flavour?
- ByDheeraj Kumar
- 29 Apr, 2025
- 0 Comments
- 2

India has its own McDonald's, No! it's not a burger brand, it is.... Haldiram's!
Starting as a small namkeen shop in Bikaner, Haldiram's is now a global snack powerhouse, loved in over 100 countries.
Unlike global food giants that changed their menus for different markets, Haldiram's stayed true to Indian flavours. From spicy bhujia to crispy samosas, it brought authentic taste to shelves of Walmart, Costco, and Tesco — and won hearts across the world.
Today, the brand is worth ₹85,000 crore (around $8 billion) and is preparing for its big leap: an IPO. With backing from top investors like Temasek and Alpha Wave Global, Haldiram's is no longer just a household name in India, it's a rising international star.
What makes it special? It scaled globally without losing its soul. Haldiram’s proves that staying rooted in tradition can be a winning global strategy.
From Bikaner to the world, one snack at a time - Haldiram's is India's crispy, crunchy answer to the fast food giants.
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