India’s organised wealth management market remains under-penetrated just about 15% versus 65% globally but this figure is steadily rising. Key drivers include increasing HNIs (High Net Worth Individuals) emerging in Tier-II cities, growing awareness of financial products like PMS (Portfolio Management Services), and consolidation by larger players seeking scale.

Wealth firms are now seeing enormous opportunity outside traditional strongholds real estate, alternative assets and financial advisory are finding audience in smaller cities where income levels are growing. Meanwhile, urbanisation, digital finance, and changing consumer behaviour are enabling financial services to reach new customers more cost-effectively.

Though the market is small today, structural shifts point to a phase of “explosive expansion,” with wealth-management firms and investors aiming to tap Tier-II potential.