When a bottle costs over ₹4 lakh, it’s not just about drinking, it’s about experiencing history. Louis XIII Cognac turns time into luxury. Born in 1874, it blends up to 1,200 eaux-de-vie, some aged for a century, selected by cellar masters who inherit decades-old stocks. Each bottle is a legacy, carrying craftsmanship passed down through generations.

The decanters themselves are masterpieces, hand-blown and polished, inspired by 16th-century flasks, part heirloom, part art. Flavour-wise, Louis XIII is like perfume in a glass: dried roses, figs, leather, honey, cinnamon, almond, peach. No two bottles are identical.

While it has dazzled royalty, world leaders, and celebrities, the brand is now reaching younger audiences with micro-bottles called The Drop, blending heritage with modernity.

What makes Louis XIII truly priceless isn’t marketing or celebrity endorsement, it’s time itself. Every sip is a journey across generations, a reminder to slow down and savour life, quite literally one century at a time.