Bollywood is changing fast as big streaming platforms like Netflix, Amazon Prime Video, and JioHotstar take control. These companies now own 76% of theatrical film acquisitions, up from 60% in 2022. As a result, there are fewer platforms to sell films to, and smaller filmmakers are struggling.

The number of Hindi movies released directly on streaming platforms has dropped sharply from 53 in 2021 to just 18 in 2024. Streaming platforms are cutting costs and choosing only safe, big-budget films, limiting creativity.

Some, like producer Ameya Naik, believe Bollywood should focus on theatre releases first. He argues that a film's success in cinemas helps producers get better deals from streaming services later. A strong box office performance benefits everyone.

However, filmmaker Rahul Mittra thinks OTT and theatres can survive together. He believes OTT platforms have improved content quality and are no longer a place for rejected movies. He also credits the rise of South Indian films and K-dramas for changing audience tastes.

After COVID-19, Bollywood has struggled with fewer blockbuster films and changing viewer interests. Now, it must find a balance between creativity and profits. If filmmakers focus only on money, Bollywood may lose its variety and excitement.

The future is uncertain. Will theatres make a comeback, or will streaming platforms continue to dominate? One thing is clear, good content will always win, no matter where it is shown.