Most people look at their rent bill and feel dread. Ankur Jain looked at it and saw an opportunity nobody else had touched.

Americans spend nearly 30% of their income on rent — month after month, year after year — with absolutely nothing to show for it. No points. No rewards. No credit benefit. Just money gone. News24 That was the gap Jain decided to close.

In 2019, he launched Bilt Rewards — a New York-based platform that lets tenants earn reward points on their monthly rent payments, redeemable across airlines, hotels, gyms, and restaurants, all through a credit card that charges landlords zero extra fees. News24

The idea was almost too simple. Which is exactly why it worked. Today, Bilt covers over 2.5 million rental units across the US. DNA India Private investors valued the company at $10.8 billion in July 2025. Jain — son of a former dot-com billionaire but classified by Forbes as entirely self-made — now sits 19th on the Forbes 40 Under 40 list with a net worth of $3.4 billion. StudyIQ Before all this, he sold his contact management app Humin to Tinder in 2016 and served as their VP of Product.