In 1979, a young entrepreneur, Anil Moolchandani, began selling movie posters on the streets of Delhi’s Connaught Place. What seemed like a small venture quickly grew into Archies, a brand that became synonymous with emotions, greeting cards, and gifts for an entire generation of Indians.

By the 1990s, Archies had expanded into hundreds of stores, introducing perfumes, soft toys, mugs, and lifestyle accessories. It wasn’t just a store; it was where people went to say “I love you” or “Congratulations.” At its peak, Archies captured nearly 60% of India’s greeting card market.

The pandemic, however, forced a big rethink. High rentals and offline dependence pushed Archies to embrace ecommerce, quick commerce, and exports. From delivering cards in 10 minutes through platforms to supplying paper bags for global luxury brands, Archies diversified smartly.

Today, Archies earns through offline stores, digital sales, and exports, while also targeting millennials and Gen Z with personalised gifts. With operations in the Middle East, Sri Lanka, the US, and Canada, Archies continues to evolve, proving that emotions never go out of fashion.