A bizarre conspiracy has taken the internet by storm: influencers around the world are publicly burning their beloved Labubu dolls after a chilling reference from The Simpsons. The popular cartoon series allegedly connected the doll to a “buri nazar” demon—an evil eye or malevolent spirit in South Asian folklore - prompting mass alarm among collectors.

The article spotlights how this uncanny association, rooted in the long-running show’s uncanny knack for “predicting” cultural moments, has spooked toy enthusiasts into believing their Labubu plushies might harbor sinister powers. Social media platforms are now flooded with videos of dramatic doll-burning rituals, as influencers and fans seek to ward off curses tied to the dolls. While to many this may seem like performance art or a publicity stunt, it reflects how quickly rumors - especially when amplified by pop culture references - can morph into real-world phenomena.

Whether rooted in superstition or satire, the phenomenon speaks volumes about the potent blend of fandom, folklore, and viral media in 2025.