Yatra.com — once known mainly for flights, hotels and holiday bookings — is now reinventing itself as an education-tech platform, signalling a shift from just travel to lifelong learning. The company, which began in 2006, has leveraged its brand, technology backbone, and large user base to launch online courses in areas like digital marketing, business management and data analytics. This move is rooted in a broader vision: to connect people not only with places, but with skills and future careers.

The pivot is timely. As traditional travel normalises post-pandemic, demand for upskilling and reskilling is rising among working professionals. Yatra’s new vertical caters both to individuals and corporations, offering flexible online learning much like its travel services — easy to access, on-demand, and integrated.

With this expansion, Yatra is tapping into India’s booming skilling ecosystem while offering diversified services beyond travel. By blending travel-era convenience with educational content, it hopes to build a sustainable, future-ready business model. This reinvention also sets an example for other startups — reinforcing that adapting to evolving needs can be a powerful strategy for growth.