Emergent Labs, founded by two brothers with deep tech-industry background, launched in mid-2025 with a bold vision: democratize app development so that even non-programmers can build fully functional software. Their platform generates and fixes code automatically — from UI to backend logic — letting users simply define what kind of app they want. In early tests, Emergent topped industry benchmarks by autonomously resolving hundreds of GitHub bugs, showcasing what its founders call “vibe-coding.”

In a short span, Emergent has gathered millions of users and secured substantial funding, but the challenge is steep: it now competes with established AI-coding tools such as Claude Code and Gemini, which remain dominant. While those tools target experienced developers, Emergent bets on volume — individuals, small businesses, and entrepreneurs who lack technical background but have ideas. Its business model mixes subscriptions and hosting fees for deployed apps.

Yet the path ahead isn’t easy. Deploying generated apps on official app stores is often tricky, and staying ahead of deep-pocketed rivals demands rapid innovation. As AI remakes software creation, Emergent’s experiment could either rewrite who builds apps — or fade under competitive pressure.