Prada's ₹1.2 lakh kolhapuris: Cultural theft or designer flex?
- ByPrachi Sharma
- 01 Jul, 2025
- 0 Comments
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Luxury fashion house Prada has landed in hot water in India after its new footwear collection featured what appears to be a modernised version of the traditional Kolhapuri chappal - priced at a jaw-dropping ₹1.2 lakh. The outrage was swift and widespread, with many accusing the brand of cultural appropriation and tone-deaf pricing.
Netizens pointed out that these handcrafted leather sandals, rooted deeply in Maharashtrian tradition, are available in local Indian markets for under ₹1,000 - and often made by artisans who struggle to make ends meet. The fact that a European fashion house is profiting off a deeply cultural Indian design without acknowledgment or reinvestment in its origin community has further inflamed sentiment.
While some argue that the uproar is a result of misplaced nationalism and "keyboard activism", others see it as part of a broader pattern where indigenous designs are rebranded by global fashion giants - without giving due credit or support to the original creators.
The real question: Is it fashion, or just a flex that missed the point?
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