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Titan Just Brought a Rare Luxury Watch Brand to India…

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India’s luxury watch market is getting a stylish upgrade. Titan’s premium retail format Helios Luxe has partnered with German watchmaker Alexander Shorokhoff to introduce its limited-edition mechanical watches in India for the first time. The exclusive collection will initially be available at six Helios Luxe boutiques across Delhi, Mumbai, and select airport locations.

The launch includes 16 handcrafted watches featuring avant-garde, vintage-inspired, and complex mechanical designs. Each watch follows the brand’s unique “one man, one watch” philosophy, meaning a single watchmaker assembles the entire timepiece from start to finish. Every piece is also individually numbered, making the collection highly exclusive.

This move comes as India’s accessible luxury watch segment is growing rapidly. With rising interest in premium lifestyle products, Helios Luxe plans to expand aggressively, aiming to increase its boutique network in the coming years. For luxury watch lovers, the arrival of Alexander Shorokhoff signals that India is becoming an important destination for global watch brands.

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