In a move that's sending shockwaves through the sports and business world, Virat Kohli has officially ended his massive? 110 crore deal with Puma—but the twist?

He's not just walking away. He's walking into something even bigger. Sources confirm that Kohli is all set to join Agilitas, a rising sportswear startup founded by none other than former Puma India MD, Abhishek Ganguly.

Not just as a brand ambassador—but as an investor. Yes, you read that right. King Kohli is switching sides and buying into the game. This isn't just another endorsement—it's a power move.

Kohli, who has been one of Puma's most visible faces for years, seems to be betting big on Agilitas becoming India's next sportswear giant. And when a cricketing legend with global clout and unmatched influence in youth culture makes a shift like this, you better believe the industry is paying attention. 

Insiders hint that Agilitas has plans to disrupt the market with tech-forward, athlete-first gear—and with Kohli's credibility on board, they're off to a flying start. Puma may have lost a superstar, but Agilitas just gained a game-changer. 

As they say in cricket… the pitch has tilted, and a new innings has begun.